Facebook has announced a dedicated portal for London 2012 to allow fans to "connect with their favourite Olympians" at the Games.
The section features dedicated pages for athletes and sports, including a complete timeline history of the competition since the 1800s.
The IOC said the portal would create a "social media stadium".
However, restrictions on what athletes can or cannot post will restrict some content from being published.
Participants are subject to tight guidelines over content posted on Facebook and Twitter, particularly in relation to brands and broadcasting deals.
It restricts the posting of any video from within an Olympic venue.
'Ambush'Mark Adams, from the International Olympic Committee (IOC), said that while visitors to the Games would be able to post videos and stills, athletes' activities would be curbed.
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End Quote Boris BeckerIt's impossible to think all day and all night about the next match, interacting with fans is a good thing”
"It depends on where they are," he said.
"If they're in a stadium, they can't. We have a relationship with various broadcasters around the world which provides the funding [for the Games]."
In addition, he said, the IOC would be watching for any attempted "ambush" marketing.
"It's something we always have to keep in our mind," he said.
"It does take away money from the Olympic movement. It's something that we have to protect."
Facebook, which announced the portal at its central London offices, said it hoped the portal would mean Olympics fans could interact with athletes in a way that had not been possible in previous Games.
Alex Balfour, from the London Organising Committee of the Olympic Games (Locog) said there was now a "perfect storm" of technology to allow a "really rich experience" wherever fans were in the world.
"We want make sure our Games is available to that new audience of digital consumers," he added.
Facebook said it would allow fans to use the network to discover footage of their favourite athletes - but some content would be geo-targeted, meaning certain footage might not be available in certain regions of the world.
Mr Adams admitted that the IOC had been slow to adopt social networking, but was now ready to embrace it for London 2012.
"The way I like to think about the IOC and our relationship with social media is that the Olympics is one of the oldest social networks that has ever been.
"Everyone has an experience and shares that experience with their friends and their family - everyone has an emotional attachment to the Games. We're just digitising that experience."
Hot waterFormer world tennis number one and Olympic gold medallist Boris Becker told the BBC that using social media could help athletes prepare.
"It's very positive. It gives athletes the chance to get real opinions and real questions and to answer back.
"It's fun - everyone's online anyway. It's impossible to think all day and all night about the next match, interacting with fans is a good thing."
However, he warned that it was inevitable that some athletes might not think before they tweeted and so land themselves in hot water during the Games.
"The world and people are not perfect," he said.
"There will always be athletes who will take it out of line, but that doesn't mean that the platform is wrong."
Facebook's Explore London 2012: Get Social With The Summer Games - PC Advisor
Facebook is getting into the Olympic spirit with Explore London 2012 on Facebook, a portal where you can find and get Facebook updates from your favorite athletes, national teams, and individual sports during the Olympic Games in London.
Facebook says it intends to add national Olympics broadcasters such as NBC and Olympic sponsors to the London 2012 portal in the coming weeks.
The Facebook portal is the first of several efforts from the International Olympics Committee to get social during London 2012. The IOC also plans to launch London 2012-themed pages on Twitter, Tumblr, and Google+, as well as a partnership with Foursquare.
How To Like London 2012
To get Olympic updates on Facebook, all you have to do is “like” the pages for your favorite athletes, sports, or national teams via the Explore London 2012 portal. Then updates from that person's or sport's page, including personal status updates, medal standings, and photos, are pushed to your news feed. It's a simple way to keep up with personal updates from athletes such as swimmer Ryan Lochte or all the latest news from Team USA.
Explore London 2012
Facebook's London 2012 portal is well organized with a cover photo at the top, and then two profile photos for the Olympic Games and London 2012. Below that is a section of highlighted Olympic athletes, including LeBron James, swimmers Dara Torres and Michael Phelps, beach volleyball player Misty May-Treanor, and U.K. soccer star David Beckham. The site features about 200 of the several thousands of Olympic athletes competing in the games.
Below the athletes section are links to the Olympic national teams, and then to specific Olympic sports such as boxing, gymnastics, tennis, triathlon, and volleyball. Thirty-six sports are represented at London 2012, but the portal currently has links to 25.
Each Olympic sport is linked to the page for that sport's official international body. For example, liking aquatics will give you Facebook updates from Federation Internationale de Natation (FINA), the world governing body for swimming. Liking Tennis means you'll get updates from the International Tennis Federation (ITF).
A Facebook spokesperson says the company will add more sports and athlete pages to its portal before the Games begin.
Effective Use of London 2012
Facebook's portal is a handy way to find your favorite parts of the Olympics, but you might want to check out each individual page before liking to make sure you'll get updates during the games.
In my perusal of some of the top athletes' pages, most are maintaining their official pages with regular updates. But some weren't particularly active. That may change once the Olympics kicks into gear, but just be aware that some pages may not be as active as you'd like.
The Summer Olympic Games begin Friday, July 27 in London.
Connect with Ian Paul (@ianpaul) on Twitter and Google+, and with Today@PCWorld on Twitter for the latest tech news and analysis.
London bound: Blinded warrior to represent U.S. at 2012 Paralympics - msnbc.com
Dan Koeck for msnbc.com
Blind swimmer Tharon Drake, right, seeks the hand of fellow swimmer Lt. Bradley Snyder to congratulate him on winning the 400-meter freestyle event in record time on Thursday at the 2012 U.S. Paralympics Swimming Trials in Bismarck, N.D. Snyder earned a spot on Team USA's swim team for the Paralympics later this summer in London.
London is calling for Lt. Brad Snyder.
The former Navy bomb defuser, who last September lost both eyes in an Afghan explosion, formally gained a roster spot Sunday on the U.S. Paralympic team bound for England, after swimming what he agreed was the race of his life.
“I’m super excited,” said Snyder, 28. “Normally, I’m a little too prideful to admit I am nervous before a race. But I was a little nervous. There was a pretty sizable uncertainly” that he would swim well enough to qualify.
To earn a ticket to London later this summer, Snyder needed to swim at least 41 seconds faster than his previous best in his top event, the 400-meter freestyle. In competitive swimming, where outcomes usually are measured in tenths of seconds, 41 seconds is an eternity.
But Snyder didn’t simply meet his goal. He demolished it, going 54 seconds faster than he ever had since losing his sight. Snyder clocked a 4:35.62 – now the current, world-best time at that distance for fully blind swimmers.
Need more context? That time was just 1.5 seconds behind the mark he posted at that distance while swimming for the Naval Academy seven years ago, when he could see the lane lines, the competition and, most importantly, the wall.
Editor's note: This is the third installment that chronicles Lt. Brad Snyder's efforts to earn a spot on Team USA's roster for the 2012 London Paralympics. Read the first story here and read the second story here.
Lucky No. 12
Still, he had to wait until Sunday morning when the U.S. Paralympic swimming coaches announced the 14 names on the American men’s roster. To hear the news, hundreds of athletes, family members and coaches packed an academic hall at Bismarck State College, host of the meet. Dozens more people couldn’t be seated and waited for news while standing in a nearby hallway. Eleven names already had been read before Snyder finally heard his.
He stood, felt a massive wave of emotion rising in his throat and then walked, led via one arm by his brother, Mitchell, toward most of the rest of the men’s team already gathered at the front of the room.
Lt. Brad Snyder lost his sight in an IED explosion in Afghanistan last September. The Navy officer is now training to represent the U.S. at the London 2012 Paralympics.
“As I was walking him over, I was just staring down at the floor. I didn’t want look at anyone because I thought I was going to cry,” said Mitchell Snyder. “I was mostly thinking how far he’s come since September. I couldn’t have been prouder.”
At the swimming trials, Mitchell served as his brother’s “tapper” – a person assigned to touch a blind swimmer on the head or shoulder with a walking cane to warn him or her that the wall is near and that a flip turn or a finishing kick is needed. No other communication is allowed between the tapper and a swimmer.
“The moment his name was announced everyone erupted and I guess he got a standing ovation,” said Mitchell Snyder, 25. “He couldn’t see it. And I didn’t want to see it because I thought I was going to lose it.”
Snyder joins a rising corps of wounded U.S. servicemen and servicewomen who will again battle for their nation overseas – this time as Paralympians vying for gold medals in track, cycling, archery, wheelchair tennis and an array of other sports. More than 30 active-duty and retired soldiers and sailors are expected to make the 2012 American Paralymic team – double the number that competed for Team USA at the Beijing Paralympic Games four years ago.
Golden favorite
“You can look at it and say, unfortunately, we’re having a lot of guys hurt. But at the same time we’re having a lot of guys hurt who are finding relevancy in going out there and succeeding post-injury,” Brad Snyder said. “We’re finding a way to get past, finding a way to strive for success just the way we were in the military.
“After joining the military, you want to be the best in the world at your job because it means life or death. (After injury) we’re stripped of the ability to do that the way we used to do. But we can still find an avenue through elite competition.”
Lt. Brad Snyder, blinded by an IED explosion in Afghanistan, is now training for the London 2012 Paralympics.
This week, Snyder will return to his intern job at a Baltimore software company. And he will continue training at a Baltimore aquatic center with his coach, Brian Loeffler, in preparation for the London Games. At the 2012 Paralympics, he also will be considered a front runner for a gold medal in the 100-meter freestyle. At the Bismarck trials, Snyder swam that event in 57.75 seconds – now the current, world-best time for blind athletes.
But he’ll never forget, he said, his very first race in Bismarck – the chase that offered Snyder his first solid proof that he could, once again, be the best in the world at something.
With an entry time of 5:29, Snyder wasn’t fully sure he could finish close to the 4:43 mark held by Spaniard Enhamed Enhamed – formerly the holder of the record in the 400-meter freestyle. Among blind swimmers, Enhamed has been a giant for years, collecting four gold medals at the Beijing Paralympics.
Unforgettable performance
Last Thursday morning, amid the preliminary heat for that same event, Mitchell Snyder glanced at the pool clock several times from his tapper position as his brother churned his arms and kicked his feet.
“But I was at the finishing end, so I had to make sure he was going to hit the wall safe and I couldn’t watch the clock when he touched,” Mitchell Snyder said. “Earlier in the race, though, it became abundantly clear during the first hundred meters, and the second hundred and the third hundred that, unless something drastically wrong happened, we had a No. 1 time in the world on our hands.”
“They’re strict in what the tapper can or can’t say,” Brad Snyder added. “So when I finished, I didn’t know what my time was. I can’t look at the scoreboard. And none of the people in front of the (starting) blocks can tell me. But I was fortunate that the announcer of the meet – and only by virtue of the fact that I was the first one to the wall – announced the time, 4:39. I kind of heard it. And I thought, 4:39, wow that’s kind of fast.”
Knowing he had a world-best time already tucked away in the prelim, Snyder said he was able to relax and swim the event’s final race that night much more freely.
But again, after he touched the wall at the finish, he didn’t know how he had fared.
Then somebody – somebody who was sitting behind the blocks – and I don’t even know who it was, whispered to me, “4:35!” I had shaved four more seconds off my time. They weren’t supposed to tell me. But I could definitely hear the excitement in their voice.”
Bill Briggs is a frequent contributor to msnbc.com and author of “The Third Miracle.”
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