Vauxhall Motors Launches New England TV Advert - The Auto Chanel
LUTON, UNITED KINGDOM - June 4, 2012: Today, Vauxhall Motors launched the sequel to their Home Nations football TV advert. ’Supporting a Nation’ features current members of the England Football Squad, football fans and Vauxhall staff from the Vauxhall Ellesmere Port production facility in Merseyside, the home of the Vauxhall Astra.
This new TV advert will air before the England versus Belgium friendly on 2nd June 2012 and subsequently around key fixture dates during the summer. The soundtrack ‘What a Life’ by Noel Gallagher’s band, ‘High Flying Birds’ is used again, a track which has become synonymous with football and was first used exclusively by Vauxhall Motors in the original Home Nations TV advert aired in September 2011.
The new advert focuses on the England team as they prepare for a major fixture. It reflects on how fans stand shoulder-to-shoulder with the players, supporting the team and bringing the nation together.
Ex-Liverpool and England legend John Barnes features in the Vauxhall advert and said; “As an England fan I share the same excitement that all fans feel before a big game. I really enjoyed standing alongside other England fans in the Vauxhall TV ad and can't wait to support the boys this summer in Poland and the Ukraine.”
The England players prepare to leave the dressing room ahead of a big match, Steven Gerrard pulls on his England shirt, a fan follows the same routine as he puts on his ‘Gerrard’ shirt and joins the line-up of fans. Joe Hart ties his boots as he sits – headphones on - listening to music. The line-up extends into a pub where fans meet their friends to watch the England match. The fan line-up extends into the tunnel where the players exit the dressing room to stand together with fans, all united. Scott Parker acknowledges the fans as the team turn and walk down the tunnel.
Commenting on the inspiration of the new Vauxhall Motors advert, Peter Hope, Marketing Director stated; “We wanted the advert to reflect the unity of the nation getting behind the England team and bring the players and the fans together”
“During a major tournament we all become football fans and as the England Team sponsor, we wanted to capture the emotion just before a major England fixture. “
McCann Erickson Birmingham developed the campaign for Vauxhall Motors under the creative direction of James Cross and Tim Jones. Explaining the premise behind the advert, James said, “The advertisement captures the excitement and anticipation a nation feels heading into an international football tournament, but it's not about being a die-hard football fanatic, it's about people everywhere showing support for their nation. This advertisement is a celebration of that. And it's this message of wide-ranging support that's true of Vauxhall as a brand.”
Vauxhall Prince Henry Commemorates Winter Trial Centenary - The Auto Chanel
LUTON, UNITED KINGDOM – June 4, 2012: A 100 year old Vauxhall model has recently celebrated the centenary of the Swedish Winter Reliability Trial by retracing the steps of the original event.
The Prince Henry model, owned by Alisdaire Lockhart of Selkirk, was driven from Gothenburg to Stockholm and back again, closely following the 1912 route, completing 620 miles (nearly 1000kms). Lockhart shared the driving with Andrew Duerden, Vauxhall’s Archivist. Kay Mordza, of the Swedish Vauxhall Owners Club, who arranged the journey, partnered them on the event. The car never missed a beat and averaged over 40mph for the entire event (cruising at 55mph on open roads) and achieving 30mpg.
In 1912, Percy Kidner, Vauxhall’s Managing Director, drove the Prince Henry model. He was the fastest entrant on the event, but incurred penalty points by arriving too early at checkpoints. The 2012 team were able to visit many of the points from the original route during their journey. At Norrkoping they visited the Standard Hotel building where the original photograph was recreated.
Alisdaire Lockhart’s long and painstaking reconstruction of the Prince Henry model paid dividends during the event with a reliable and speedy performance from the vehicle. Lockhart also paid testament to Kidner’s 1912 endeavours:
“We were lucky to have decent, asphalt roads and good weather. Kidner had snow covered surfaces with extremely chilly conditions which make his achievements even more astonishing”
London City Job Vacancies Rose 25% Last Month, Recruiter Says - Bloomberg
Job vacancies at London’s financial- services companies increased 25 percent last month as banks hired in areas such as foreign exchange and derivatives, recruitment firm Astbury Marsden said.
New vacancies in the British capital’s City and Canary Wharf financial districts rose to 4,320 in May from 3,455 in April, the London-based recruiter said in a statement today. The number of jobs created in May is the highest since August 2011.
“Volumes within these areas seem to have picked up over the year,” said Mark Cameron, chief operating officer at Astbury Marsden in London, referring to foreign exchange and interest rate derivatives. “The threat to the euro is now seen as a risk that businesses need to consider hedging against. That has created a lot of activity.”
Barclays Plc’s (BARC) investment banking revenue from currency trading rose 27 percent last year, “benefiting from market volatility and strong client volumes,” the London-based company said in February. HSBC Holdings Plc (HSBA), Europe’s largest bank, said in May pretax profit at the investment bank in the first quarter, rose 5 percent to $3.08 billion. It profited from an improvement in trading after the European Central Bank provided unlimited three-year loans to the region’s lenders through its Longer Term Refinancing Operation.
Still, the number of jobs available from a year ago fell 35 percent, Astbury Marsden said.
“Sentiment has improved since the latter stages of 2011 but, to put this recent recovery in perspective, the jobs market is still far lower than this time last year,” Cameron said. “Given that the recent political deadlock in Greece and the banking crisis in Spain have made a swift resolution of the euro-zone crisis less likely, this significant uptick in the number of new jobs is a pleasant surprise for City staff.”
To contact the reporter on this story: Ambereen Choudhury in London at achoudhury@bloomberg.net
To contact the editor responsible for this story: Edward Evans at eevans3@bloomberg.net
London City Job Vacancies Rose 25% Last Month, Recruiter Says
Chris Ratcliffe/Bloomberg
A pedestrian passes through the Canary Wharf business and shopping district in London.
A pedestrian passes through the Canary Wharf business and shopping district in London. Photographer: Chris Ratcliffe/Bloomberg
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