VAUXHALL MOTORS LAUNCHES NEW ENGLAND TV ADVERT - 3d-car-shows.com
Today, Vauxhall Motors launched the sequel to their Home Nations football TV advert. ’Supporting a Nation’ features current members of the England Football Squad, football fans and Vauxhall staff from the Vauxhall Ellesmere Port production facility in Merseyside, the home of the Vauxhall Astra.
This new TV advert will air before the England versus Belgium friendly on 2nd June 2012 and subsequently around key fixture dates during the summer. The soundtrack ‘What a Life’ by Noel Gallagher’s band, ‘High Flying Birds’ is used again, a track which has become synonymous with football and was first used exclusively by Vauxhall Motors in the original Home Nations TV advert aired in September 2011.
The new advert focuses on the England team as they prepare for a major fixture. It reflects on how fans stand shoulder-to-shoulder with the players, supporting the team and bringing the nation together.
Ex-Liverpool and England legend John Barnes features in the Vauxhall advert and said; “As an England fan I share the same excitement that all fans feel before a big game. I really enjoyed standing alongside other England fans in the Vauxhall TV ad and can’t wait to support the boys this summer in Poland and the Ukraine.”
The England players prepare to leave the dressing room ahead of a big match, Steven Gerrard pulls on his England shirt, a fan follows the same routine as he puts on his ‘Gerrard’ shirt and joins the line-up of fans. Joe Hart ties his boots as he sits – headphones on – listening to music. The line-up extends into a pub where fans meet their friends to watch the England match. The fan line-up extends into the tunnel where the players exit the dressing room to stand together with fans, all united. Scott Parker acknowledges the fans as the team turn and walk down the tunnel.
Commenting on the inspiration of the new Vauxhall Motors advert, Peter Hope, Marketing Director stated; “We wanted the advert to reflect the unity of the nation getting behind the England team and bring the players and the fans together”
“During a major tournament we all become football fans and as the England Team sponsor, we wanted to capture the emotion just before a major England fixture. “
McCann Erickson Birmingham developed the campaign for Vauxhall Motors under the creative direction of James Cross and Tim Jones. Explaining the premise behind the advert, James said, “The advertisement captures the excitement and anticipation a nation feels heading into an international football tournament, but it’s not about being a die-hard football fanatic, it’s about people everywhere showing support for their nation. This advertisement is a celebration of that. And it’s this message of wide-ranging support that’s true of Vauxhall as a brand.”
To view the new Vauxhall England TV ad, visit vauxhallfootball.co.uk/england2012
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London 2012: Olympic organisers reveal the official scent of victory - The Sport Review
London 2012′s official scent of victory has been revealed – a potent combination of mint, rosemary, English lavender and wheat.
Organisers have unveiled the look of all victory celebrations by revealing how the podiums, ceremonial costumes and medallists’ flowers bouquets will appear this summer.
And it appears their favourite novel must by Alice Walker’s The Colour Purple.
Over 805 carefully choreographed victory ceremonies will be staged over 30 venues and for the first time in Olympic history the medal bearers will also be male.
The costumes and podium have been designed by a team of students from the Royal College of Art while UK florist Jane Packer has crafted a victory bouquet that combines a rose, the most iconic of English flowers, with traditional herbs.
“The victory ceremonies mark the moment athletes can celebrate and share their achievements with fans in the stadiums and a worldwide TV audience,” said London 2012 chairman Seb Coe.
“I’m delighted that we have worked with not only with established British designers but also with the next generation of designers to create this special moment for them.”
© Sportsbeat 2012
London firms stumble over trademark hurdles - Reuters UK
LONDON |
LONDON (Reuters) - Martyn Routledge first noticed businesses springing up in east London near the Olympic Park with the name "Olympic" on their shopfront 18 months ago during his daily bike ride to work.
First it was a furniture store, then a kebab takeaway, then it extended to hairdressers, garages and cafes.
"I looked around and saw more and more cropping up," Routledge, a creative director at design company Open Agency, told Reuters.
Then some of the names began to disappear, or the letter "O" was dropped or covered up.
The Olympic police had begun spotting the names too.
Businesses hoping for some Olympic glamour to rub off on them have found themselves in breach of strict copyright laws imposed by the International Olympic Committee (IOC) and enforced by the London organising committee (LOCOG).
The word "Olympic" and the rings logo are among the most recognisable trademarks in the world - and the most heavily protected.
The managing director of the "Olympic Internet Cafe", within walking distance of the main stadium, says he has received two visits from authorities telling him to change the name despite having it above the entrance for more than 10 years.
Only those names that pre-date 1995, well before London won its bid in 2005, are exempt.
"My son is a sportsman and he said 'Olympics' was a good name," said Ahsan Malik, whose tweed jacket and clipped moustache contrasted with the drab decor of the place.
"I am suffering as a business ... I don't want to change.
"The name is established and it's in the telephone directory."
Laws have also been put in place to protect sponsors from ambush marketing, companies that try to associate their products or services with the Olympics without paying for the privilege.
Terms such as Games and 2012 cannot be combined with London, summer, bronze, silver or gold in adverts or on goods; and certain images cannot be used, such as an Olympic-style flame.
Advertising within about 300 metres of stadiums will be policed during the Games, which start on July 27.
Ever more sophisticated ambush marketing, or piggy-backing, by larger companies at international sports events - such as a brewery company giving fans orange lederhosen at the 2006 soccer World Cup in Germany - has put authorities on heightened alert.
LOCOG argues the laws are needed to protect sponsors' interests otherwise taxpayers would have to pick up the tab, beyond the 9.3 billion pounds already forked out.
Hundreds of infringements have already been recorded.
The 11 international companies who sponsor the Olympics have paid nearly $1 billion for the chance to have their brand associated with the Games and the Olympic rings for a four-year cycle which covers one winter and one summer Games.
A further 700 million pounds has been paid by 44 domestic sponsors to help LOCOG meet its 2 billion pounds bill to put on the Games.
STRICT RULES
Professor Simon Chadwick of Coventry University Business School said there is nothing stopping local firms chasing business, trying to target tourists, as long as they are careful.
"My advice to businesses is rather than becoming frustrated that they can't use the word Olympic, they just think about other ways in which they can reach out to tourists, visiting officials, to members of the media, commercial partners who will be in town," he said. "They've just got to careful in the wording and imagery they use."
But he fears the rules are so strict small firms may accidentally fall foul of them.
"You can imagine your local newsagent somewhere in Stratford thinking, what a great idea - we could make a handmade poster saying 'Olympic special: buy two cans of Pepsi, get a third can free', but who would fall foul of the law twice (because Coca-Cola is a sponsor)," Chadwick said.
Breaches can result in fines of 20,000 pounds.
London 2012 was billed as a catalyst for the regeneration of the previously run-down area around Stratford, an ethnic hotpot crippled with high unemployment and social deprivation levels.
The Olympic Internet Cafe's managing director said he hoped business would pick-up during the Games, but many local firms fear visitors will bypass their outlets.
"I have not seen anyone come here to have their hair done because we have the name Olympics," said Mary Boadu, who has owned "D-Olympics" hairdressers since 1997.
"Those who turn up for the Games will have had their hair done before they arrive."
Restaurants and shops were predicted most likely to take advantage of the expected extra footfall during the Games.
Formans salmon curer used to be on the site of what became the new main stadium before it was forced to move. It set up its new building just yards away across the waterway with some of the best views of the Olympic Park.
It has built hospitality suites and plans to bring in a few motor boats for guests keen on "VIP socialising".
"I think people have been quite slow to work out what to do, how to do it, and have been afraid of the scary LOCOG rules, but my feeling is that the excitement will happen," said owner Lance Forman.
"A lot of local businesses have seen this thing on their doorstep and they've watched this thing unfold and there is certainly a feeling of 'what have the Olympics done for us?'
"I just don't think life is like that: you can't sit back and expect the thing to arrive and shower you with gold."
(Editing by Peter Rutherford)
London 2012: June events calendar and diary - Daily Telegraph
David Nash at Kew, Kew Royal Botanic Gardens; June 9 – April 14 2013
The works of sculptor David Nash will go on display at Kew Gardens this month, with sculptures, installations, drawings and film in place in the open air, garden glasshouses and on-site exhibition spaces. Nash is renowned for his work with wood and the exhibition will see the artist work on a ‘wood quarry’ in Kew, where he will create new pieces for the exhibition using trees from Kew Gardens that have reached the end of their natural life.
Bt Artbox Project, throughout London; June 18 – July 16
Sir Giles Gilbert Scott’s traditional red telephone box is an icon of British design but this month it gets a temporary revamp from select artists and designers. Keith Tyson, Romero Britto, Zandra Rhodes and Giles Deacon are among those selected to participate in the BT Artbox Project, which will see them decorate a full-size, fibreglass replica of the K6 telephone kiosk, which will then be displayed in different areas of the city.
Codebreaker - Alan Turing's life and legacy, Science Museum; June 21 – June 2013
One hundred years after his birth, Alan Turing is celebrated with a free year-long exhibition at the Science Museum. Examining his life and legacy, the exhibition considers his contribution to computer science – which still holds influence today – and remembers his wartime codebreaking successes. The exhibition will display one of the most comprehensive collections of Turing-related artefacts, including machines he developed and worked on.
BP Portrait Award 2012, National Portrait Gallery; June 21 – September 23
The National Portrait Gallery follows its exceptionally popular Lucian Freud exhibition with the BP Portrait Award. This is the most prestigious portrait competition in the world, with a £25,000 prize going to the work judged to best showcase contemporary portrait-painting technique. Admittance is free.
New London theatre and performing arts openings
London 2012 Festival, throughout London and nationally; June 21 – September 9
The London 2012 Festival is the cultural complement to the London 2012 Olympic Games and the culmination of the four-year Cultural Olympiad. Throughout the capital, and throughout the country, thousands of events will take place to ensure millions of people will have the opportunity to participate in this exceptional summer. Highlights in London include the BT River of Music festival, which will see act including the Scissor Sisters and the Noisettes perform at six separate Thames-side locations, and an enhanced West End LIVE in Trafalgar Square which will this year see the casts from every one of London’s West End musicals perform for free. You can see coverage of the festival as it progresses on our London 2012 Festival portal.
Southbank Centre Summer Festival; June 1 – September 9
The Southbank Centre has another summer’s entertainment sorted with its Festival of the World. With a focus on learning, the event seeks to showcase how art can transform lives with a programme that’s challenging, moving and engaging. Highlights include Bryn Terfel’s four-day celebration of Welsh culture and Unlimited, the largest series of commissions by disabled and deaf artists ever undertaken in the UK.
New London restaurant and bar openings
Chase and Country Tails Terrace, Harvey Nichols; June 4 - July 15
Hopes are high for a good summer and if clement weather does grace us then the Chase and Country Tails Terrace at Fifth Floor Harvey Nichols is going to be popular. Created by Chase Distillery, the terrace’s traditional English-countryside look is inspired by the Herefordshire countryside where the company is based. More a bar space that serves food than a restaurant, the terrace will serve drinks featuring Chase spirits and mini tasting dishes created by Fifth Floor restaurant executive chef Jonas Karlsson.
Beard to Tail pop-up restaurant, 24 Chart Street; June 12-15
Shoreditch cocktail bar Callooh Callay tries its hand at the food trade with the four-day opening of the Beard to Tail pop-up restaurant. The meat-heavy menu is set to feature plenty of hearty, homely dishes with mains priced at £8-£13. The space will accommodate only 35 covers. Annoyingly bookings aren’t taken but you can expect the cocktail list to provide compensation. The pop-up precedes the opening of a permanent Beart to Tail restaurant, currently set for September 2012.
The Cube by Electrolux, Southbank Centre; June 1 – September 30
A Room for London, the boat-shaped, one-bedroom hotel, is perched atop the Queen Elizabeth Hall already; now The Cube by Electrolux plonks itself above the adjacent Royal Festival Hall. A pop-up restaurant sponsored by the appliances manufacturer, it will feature dishes created by Michelin-starred chefs stationed across the British Isles, including Sat Bains, Claude Bosi and Tom Kitchin. Guests who dine here will be served at least five courses with matching wines, and only 18 people will be accommodated at a time. Lunch at the Cube by Electrolux costs £175 per person, while dinner costs £215. Bookings can be made through the website.
Eat London afternoon tea, Wyndham Grand; June 1-30
Chocolatier Damian Allsop newly created Eat London chocolate bars are influenced by London’s cultural diversity (coffee and banana crunch are used for the Brixton bar; ginger, peanut and soy for China Town) and to celebrate their launch the Wyndham Grand London Chelsea Harbour hotel has launched an Eat London afternoon tea for the month. The tea features traditional teatime treats that have again been adapted to represent different parts of the city and costs £28 per person. On June 9, Allsop will be present at the hotel to run a two-hour chocolate masterclass – that costs £40 per person.
Afternoon Rock tea, W London hotel; June 1 onwards
The W London hotel is now serving Afternoon Rock tea, its variant of traditional afternoon tea. Launched to coincide with this summer’s Jubilee and Olympic festivities, the tea celebrates all things British with a menu that’s inspired by great British rock bands. Served on a three-tier stand made from original vinyl records, items served are named after rock albums and songs. London’s Burning, for example, is a chocolate pudding and hazelnut crunch; Cherry Bomb is a chocolate, mascarpone and cherry dessert inspired by The Runaways’ 1976 song.
Other London openings
ZSL London Zoo Lates, London Zoo; June 1 – July 27
From now until the end of July, London Zoo will be open late on Fridays and the venue is offering a packed Zoo Lates programme of events to celebrate. Running from 6pm-10pm the adults-only event will feature live comedy and cabaret performances on site, a silent disco (loud music disturbs the animals) and, of course, the opportunity to observe the hundreds of different animal species resident in the zoo.
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